MORE CAMPAIGN MATERIALS
The "Future" and "Running Shoes" print ads have different objectives. "Future" is a brand ad that speaks to the overall tone of the campaign – NC State is confident and waiting for the future to catch up. "Running Shoes" is a student recruitment ad that conveys the branding tone to a prospective student audience. The ads will run in U.S. News, Sports Illustrated, the Chronicle of Higher Education and other publications. These are the first four of several print ads that are planned for the continuing campaign. Banner ads also will run in online venues such as Facebook and MySpace.
