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PRODUCTION SCHEDULE 07-08 | PRODUCTION SCHEDULE 08-09

Technician
Advertising

323 Witherspoon, CB 7318, Raleigh, NC 27695
919.515.2411 • f: 919.515.5133 • advertising@sma.ncsu.edu

www.technicianonline.com

The Technician, North Carolina State University’s student-run newspaper, has been serving the campus community since 1920. It employs more than 100 students throughout the year and is instrumental in providing students, faculty, staff and alumni with campus news, sports, entertainment, as well as state and national news. The Technician is published Monday through Friday when school is in session and it has many strategically-located distribution sites on main, Centennial and the College of Veterinary Medicine campuses. It also is delivered to surrounding area merchants and restaurants for a wide reader base.

Submit Your Ad Now

Print Rates
Common Broadsheet Sizes
Full Page Ad

Full Page Ad
6 Columns x 20.5"
(123 col. in.)

Half Page Ad

Half Page Ad
6 Columns x 10.5"
(63 col. in.)

Quarter Page Ad

Quarter Page Ad
3 Columns x 10.5"
(31.5 col. in.)

Eighth Page Ad

Eighth Page Ad
3 Columns x 5"
(15 col. in.)

Common Tabloid Sizes

Full Page Ad

Full Page Ad
5 Columns x 11.25"
(56.25 col. in.)

Half Page Ad

Half Page Ad
5 Columns x 5.5"
(27.5 col. in.)

Half Page Ad

Half Page Ad
2 Columns x 11"
(27.5 col. in.)

Quarter Page Ad

Quarter Page Ad
2 Columns x 5.5"
(13.75 col. in.)

www.technicianonline.com

technicianonline.com thumbnail

Rates and Site Statistics

Web Rates
DescriptionPixel DimensionsPrice / month
Large Button300 x 240$250
Mini Sky Box120 x 240$150
Long Banner468 x 60$300
Daily Email Banner468 x 60$300
Site Statistics
Avg visitors per day3,500+
Total registered users800+
Avg rate of new users50 / month

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Contact advertising@sma.ncsu.edu

A 10% discount is available
for clients running
both display and online ads.

Example Ad Placement

Ad placement thumbnail
Click to enlarge

All material for online ads must be received one week before date of scheduled run. Ads designed by the Technician's advertising staff must be received two weeks before date of scheduled run. Clients will not be reimbursed for lost run dates due to late ad material.

Pre-Printed Insert Sizes
Minimum5" x 7"
Maximum11" x 12.25"
Inserts per yearPrice per 10,000 inserts
1 - 3$70
4 - 6$65
7 - 9$60
10+$55

Guidelines

Inserts can be folded any way except accordian files. 70lb. and 60lb. card stock paper works best. All inserts are machine inserted. We cannot accept Cs or any other insert information that can "break." Summer inserts must be for the full run and are charged the same as the normal academic year's prices.

Deadlines

Space reservation: 2 weeks (10 business days)

Ad material: 1 week (5 business days)

All ad material must be delivered directly to The News & Observer one week before the insert runs in the Technician.

Send or deliver inserts to the following address:

Technician
c/o The News & Observer
1400 Mechanical Blvd
Garner, NC 27529

Students / Student Organizations
1 run$5
2 runs$7
3 runs$10
4 runs$13
5+ runs$3/day
Businesses / Non-profits / Campus Organizations
1 run$8
2 runs$14
3 runs$18
4 runs$22
5+ runs$5/day

Rates are based on 25 words or fewer. There is a charge of 20¢ per word per day over 25. Bold and underlined words are 20¢ and boxing around an ad is 25¢ per day. A word is defined as that which begins and/or ends with a space. A number, telephone number, email address, web site and any abbreviations are counted as one word.

Policies

Once run, a classified ad can be canceled for a future credit only. The Technician strives for accuracy in ads. Please check the ad the first day it runs, and notify staff members of any adjustments. The Technician cannot be held responsible after the first run. In compliance with state law, we do not run advertisements promoting envelope stuffing. Advertisements placed in the Help Wanted or For Rent categories cannot discriminate. Classifieds may appear online at no additional charge.

Payment

All classified advertisements must be prepaid. No exceptions will be made. The Technician accepts Visa, Mastercard, Discover, cash and checks. Credit card information may be taken over the phone and a receipt mailed or sent by fax upon request. Tearsheets may also be provided by request.

Deadlines

The deadline for classified advertisements is one publication date in advance by 1 p.m. Classified ads may be taken over the phone or sent by fax or email.

Our office is open Monday through Friday 9 a.m. to 5 p.m. when class is in session.

The Fine Print

The Student Media of North Carolina State University reserves the right to reject advertising that it considers objectionable. Commercial advertising that discriminates on the basis of race, creed, color, handicap, age, gender, or sexual orientation will not be accepted. Advertisements for products, services or promotions that are illegal in North Carolina will be rejected.

The Technician will make every effort to accommodate ad position requests. However, because late-breaking news can affect the design of the newspaper, the Technician cannot guarantee any ad position. The Technician will make every effort to contact clients immediately when such a situation occurs. Make-goods or credit adjustments will be made when errors occur in advertising that are the responsibility of the advertising student media. It is the responsibility of the advertiser to notify the Technician of significant errors. The Technician will be responsible for first run errors up to a negotiable 25 percent of the ad cost. Allowances will be made only for errors that materially affect an ad’s value. All errors after the first run are considered to be a failure of client to notify the Technician; no compensation will be considered.

The Technician prints and distributes as scheduled regardless of N.C. State’s Adverse Weather Policy or all class cancellations. All advertising must be prepaid unless credit has been established by filling out the proper credit application and submitting it to the Student Media business office prior to placement of advertisement. Student Media reserves the right to deny or revoke credit to any business with poor credit history, poor payment history, lack of references, insufficient length of operation at present location or of a transitory nature. If any invoice becomes 90 days past due, Student Media reserves the right to revoke credit for one academic year. The Technician offers a 10 percent discount for prepaid display advertising. Prepayment discount does not apply to classified line items.

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N.C. State Student Media • 321 Witherspoon, CB 7318 • Raleigh, NC 27695
919/515-1685 • fax: 919/513-2030

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