343 Witherspoon, CB 8607, Raleigh, NC 27695
919.515.2411 • f: 919.515.5133 • advertising@sma.ncsu.edu

WKNC 88.1 FM is a student-run, non-commercial radio station. Established in 1922, N.C. State student radio provides exciting programming to devoted listeners throughout the greater Triangle area. Boasting 25,000 watts of intense broadcasting, WKNC reaches a vast local, regional and international audience with online MP3 and OGG streaming technologies.

WKNC prides itself in offering unique and adventurous programming. The daily indie rock format during the week, coupled with electronica, hip hop and heavy metal allows for a diverse and satisfied audience. Weekend specialty shows reach niche audiences for local music, punk, a capella, industrial, R&B, South Asian, Americana and Latin-influenced music. WKNC serves its listening community with an up-to-date concert calendar, daily N.C. State news, campus and community announcements, ticket giveaways and sponsored concerts.

WKNC is committed to maintaining a cutting-edge approach to radio broadcasting. The station offers state-of-the-art technology and training to engineers, on-air personalities, music directors, marketing managers and producers. WKNC staff have gone on to work for Capitol Broadcasting, Curtis Media, Clear Channel Raleigh, Dick Broadcasting, Murphy to Manteo Music Management, Thrill Jockey Records in Chicago and Putumayo World Music in New York City.

Sponsorships

WKNC welcomes sponsors looking to share our dedicated and successful community. Just like you would hear on an NPR-affiliated station, WKNC offers underwriting opportunities for local establishments and organizations, both large and small. Called a donor announcement (or DA), these 30 second recorded messages acknowledge your support of WKNC and provide information about your business to our listeners. In addition to on-air mentions, WKNC can also work with you to develop sponsored concerts or events.

Advantages for WKNC Sponsors

Possible Tax Write-Off
As a part of the state university system, WKNC is a non-profit organization, making many sponsorships and donations tax deductible.

Inexpensive
WKNC offers affordable sponsorships that are significantly less expensive than conventional advertising offered by commercial radio stations.

Free Production
WKNC will draft, voice and produce your donor announcement at no cost to you.

Less Clutter
WKNC only makes two minutes available for donor announcements each hour. Rather than being one of four ads per break at a commercial station, at WKNC your business is one of four per hour.

Community Awareness
Through your sponsorship of WKNC, you build an identity with the N.C. State and Raleigh-Durham community.

Advance Education
Donations and sponsorships support the hands-on training WKNC provides students of N.C. State University.

Listen to a Sample Donor Announcement

wknc.org

Geographic Coverage

Internet Radio Stream Listeners

The Fine Print

All sponsorships must be prepaid unless credit has been established with Student Media of North Carolina State University. Student Media reserves the right to deny or revoke credit to any business with poor credit history, poor payment history, lack of references, insufficient length of operation at present location or of a transitory nature. If any invoice becomes 90 days past due, Student Media reserves the right to revoke credit for one academic year.

Current Rates

WKNC offers monthly and weekly advertising and can work with your business to develop a customized package. AM Drive Time runs from 6 a.m. - 10 a.m. and PM Drive Time runs from 3 p.m. - 7 p.m. Rates are subject to change without notice.

Current Music Schedule