Angle

The focus of the story. The angle drives the content of the spread.

Attribution

The attribution identifies who is quoted in a story or caption. Include first and last name, year and major when attributing sources.

Byline

Included before or after an article, this credits who wrote it.

Caption

Copy that answers reader questions about the people in a photo. Effective captions include who, what, when, where, why and how. Additional information including quotes make captions more interesting and provide additional insights.

Columns

Vertical guides which assist a designer in placing content. Columns provide structure within a spread.

Cropping

Editing a photo to remove distracting or unwanted elements.

Deadlines

Dates which completed yearbook pages are due to the publisher. Meeting all deadlines is essential in keeping the delivery of the yearbook on schedule.

Division Pages

Indicate new sections of the yearbook. The division pages are used to develop the theme of the book.

Editorializing

When the opinion of the writer is included in the story.

Endsheets

The heavy paper between the cover and the first and last pages which is used to hold the signatures into the cover. The endsheets can also be used to develop the theme of the book.

Eyeline

Used to unify a spread, and eyeline is created when elements are aligned so the one-pica spacing extends across the spread to give movement to the reader’s eye. The eyeline might be broken by a design element, such as a dominant photo.

Folio

A reader service which includes the page number.

Grid

Narrow columns used to organize the placement of content. Grids can be used both vertically and horizontally.

Gutter

The area in the center of the spread where the pages go into the binding. The gutter must be taken into consideration when designing pages as poor planning can ruin photos. Typography should remain at least two picas from the gutter.

Headline

Words, often in a large point size, designed to attract attention, highlight the content and lead the reader into the story. See also Subhead

Index

A reader service which lists every person and topic included in the copy or photography along with the corresponding page numbers.

ladder

The ladder outlines the contents of a yearbook and includes which topics will appear on which pages.

Margins

Planned white space used to organize a design. External margins act as a frame around the outside edges of a spread and should be kept free of content with the exception of bleed photos and folios. Internal margins are the white space between content elements.

Marketing Plan

Outlines the details of a yearbooks sales campaign. A marketing plan includes goals/objectives, target audience, timelines, strategies and materials needed.

Photo credit

A credit line included with the caption giving the name of the photographer.

pica/point

A pica is equal to 1/6 of an inch and is used for measuring photo boxes and spacing. A point is equal to 1/72 of an inch or 1/12 of a pica and is used for measuring typography and rule lines.

Proof

Proofs provide a final opportunity to review pages and make last-minute changes before printing.

Story

Words written to tell a story or describe an event. Also called an article or copy.

Subhead

A secondary headline which is subordinate in size, that provides specifics and additional information.

Signature

Yearbooks are printed on large sheets of paper that when folded make 16-page mini-books. Binding signatures together creates a complete yearbook.

Template

Master pages that maintain consistency within a design or section.

Theme

A unifying concept gives the story of the year a unique personality and approach. The theme section includes the cover, endsheets, title page, opening and closing, and section dividers.